Publications from authors and the editorial team

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Branding and identity

7/14/202613 min

Brand Visual Language: Why Some Are Remembered and Others Are Not

а 16 min reading · branding · visual identity · design system Take two brands from the same category – say two coffee start-ups. Both with good...

VibeDesignBranding and identity

amoorkie

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Branding and identity

7/3/202611 min

Brand Color System: The Science Behind Why Certain Colors Make You Buy

Как строить цветовую систему бренда: роли цветов, контраст, эмоциональный эффект, токены и правила применения вместо случайной палитры.

VibeDesignBranding and identity

amoorkie

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Branding and identity

6/20/202610 min

Brand Book and Design System are not the same thing. Confusion cost us a month

у 15 min reading · brand book · design system · documentation "We need a brand beech," said the marketing director. "OK, let's make a design system.".

VibeDesignBranding and identity

amoorkie

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Branding and identity

6/17/202610 min

The voice of the brand and the visual say different things - it destroys trust. How to catch it

й 16 min reading · tone of voice · visual language · brand consistency Fintech company. The site is strict, dark blue, serif fonts, minimalism - everything.

VibeDesignBranding and identity

amoorkie

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Branding and identity

6/17/202612 min

The correct font sells. Wrong is scary. Learning how to choose

ша 16 min reading · typography · branding · design The same text: "Your safety is our priority." It's written Comic Sans, you laugh. Written in subtle...

VibeDesignBranding and identity

amoorkie

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Branding and identity

6/17/202611 min

Anti-AI Aesthetics: Why Handmade Is 10 to 50 Times More Expensive – and How to Make Money

In 2015, handmade was a marketing word. Handmade could be put on anything and raise the price by 30 percent. In 2020, it worked worse...

VibeDesignBranding and identity

amoorkie

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Branding and identity

6/17/202610 min

I generated a brand for zero rubles. That's what went wrong

In February 2025, I launched a small product. The deadlines were burning, there was no branding budget, and I decided: I will deal with it myself using AI. Midjourney for images,...

VibeDesignAI-brandinggenerative designstartup

amoorkie

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Branding and identity

6/17/202610 min

Three companies have redesigned through AI. One failed. Let's see why

The years 2024-2025 were the first wave of real brand redesigns with significant participation of AI tools – not as an experiment, but as the main workflow.

VibeDesignredesignAI toolsbranding

amoorkie

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Branding and identity

6/17/202610 min

Tactile aesthetics in digital design: how to add humanity without losing usability

When Notion added the uneven texture of the page to the mobile app, it seemed like a trifle. When Linear made the interface feel metallic...

VibeDesigntactilityUXvisualization

amoorkie

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Branding and identity

6/17/202610 min

Neo-brutalism vs. AI-average: when rough design wins over smooth design

There are two sites. One is perfect. Smooth gradients, thin shadows, cards with soft rounds, icons from a single set, Inter 400 font on a white background.

VibeDesignneo-brutalismweb-designtrend

amoorkie

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Branding and identity

6/17/202611 min

Logos that are outdated in 2026 – and what to do instead

In 2019, a logo with thin serifs, a monogram and a delicate pastel color meant “modern premium”. In 2023, it became “another D2C.”.

VibeDesignlogobrandingredesign

amoorkie

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Branding and identity

6/12/20267 min

AI Averaging: Why All Products Have Started to Look the Same and How to Get Out of It

Open five startup landing pages launched in 2026. Purple blue gradient on the hero. Inter or Roboto. Three icon cards. "Get Started" button. A block of customer logos. It's not a coincidence or a trend. This is a structural problem called distributional convergence.

VibeDesignAI designdesignDesign. md

amoorkie

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Publications from authors and the editorial team

Feed

Brand Visual Language: Why Some Are Remembered and Others Are Not

Brand Color System: The Science Behind Why Certain Colors Make You Buy

Brand Book and Design System are not the same thing. Confusion cost us a month

The voice of the brand and the visual say different things - it destroys trust. How to catch it

The correct font sells. Wrong is scary. Learning how to choose

Anti-AI Aesthetics: Why Handmade Is 10 to 50 Times More Expensive – and How to Make Money

I generated a brand for zero rubles. That's what went wrong

Three companies have redesigned through AI. One failed. Let's see why

Tactile aesthetics in digital design: how to add humanity without losing usability

Neo-brutalism vs. AI-average: when rough design wins over smooth design

Logos that are outdated in 2026 – and what to do instead

AI Averaging: Why All Products Have Started to Look the Same and How to Get Out of It

Spline V2: AI-agent collects interactive 3D scenes, and the interface can be written on top of them

Distributed intelligence: who will be subordinated to the network

Just try everything. How I came to vibe coding

I implemented Grafana: what it shows and why the project is needed

GPT-6 received Sol and Luna: Terra remains a model of the GPT-5 line. 6

Awwwards MCP: how to search for references and check web design

Figma linked layouts with Weave and updated folders: what changes in working with variations

GPT Image 2.5: spot edits, sketches and less lost details

ChatGPT in Russia broke in a new way: it seems that for the first time blocked not in OpenAI, and on the side of the Russian Federation

Figma Adds Transparency Management Through Tokens: How It Simplifies Design Systems

browser-use: a library that turns a browser into an AI agent tool

omp (oh-my-pi): a complete guide to the functions of a CLI agent for coding

OpenAI launches GPT-6 Astra in what the company calls the “AGI era”

Figma has opened generative plugins and shaders: what can now be transferred from canvas to React

Runway Solaris: A real-time interface – and why it’s not a replacement for web development

Figma reveals how to measure AI’s impact on design – and why speed metrics are not enough

AI video editors managed through Codex and Claude Code

Orca (stablyai/orca) – ADE for orchestrating a fleet of parallel AI agents

oh-my-pi (omp) – a terminal AI-agent for coding with a “stitched” IDE

What AI Agents Are and How They Work: A Clear Guide to Business

Get Shit Done (GSD): как организовать работу ИИ-агента

Google Flow: AI Credits, лимиты и сколько видео

Почему Claude блокирует аккаунты: причины бана и VPN

Codex ChatGPT Subscription: Codex-chatgpt-web and Codex-with-chatgpt