Publications from authors and the editorial team

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News

6/14/20262 min

72% of designers use generative AI – and 91% say it gets better

Figma State of the Designer 2026 shows that 72% of designers are already using generative AI, and 91% of them see an increase in the quality of work.

researchAI designworkflowcareer

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Redesign and audit

6/14/202617 min

Redesign ROI: How to Prove the Value of Design Changes Before They Are Launched

“We need a redesign,” says the designer. "Why?" says the CEO. “Well, the interface is outdated, users complain, and that’s important,” he says. "No budget," says the CEO.

VibeDesignMetrics and Design Analytics

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6/14/202617 min

Conversion funnel: where users leave and what the designer does with it

The conversion funnel is a loss map. On the left are all the users who started. On the right are those who completed it. Between them are all those who left at every step.

VibeDesignMetrics and Design Analytics

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6/14/202618 min

A/B testing for designers: an algorithm that produces honest results

A/B testing is the most commonly misused tool in product development. Not because it's complicated. Because it is used as a confirmation of a decision that has already been made, not as a tool for finding the truth.

VibeDesignMetrics and Design Analytics

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6/14/202617 min

CAC and UX: Where Design Loses Users in the Engagement Funnel

CAC (Customer Acquisition Cost) – how much it costs to attract one paying user. For most businesses, this is one of the most painful expenses.

VibeDesignMetrics and Design Analytics

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6/14/202616 min

LTV and Design: How Visual Decisions Affect User Lifetime Value

LTV (Lifetime Value) - how much money one user brings for the entire period of use of the product. It’s one of the most important business metrics, and most designers are convinced it’s not about them.

VibeDesignMetrics and Design Analytics

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6/14/202618 min

How to Measure UX Quality in Numbers: SUS, HEART, and PURE Without Boring

“Design is good” is not an argument. “The design is good because SUS = 78, the task completion rate = 87%, and none of the eight users made a critical error.”.

VibeDesignMetrics and Design Analytics

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6/14/202619 min

Product design dashboards: metrics worth checking every week

Build a useful product design dashboard: connect user behaviour, UX signals, business outcomes and decisions without chasing vanity metrics.

VibeDesignMetrics and Design Analytics

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6/14/202618 min

Retention Rate and design: which UI solutions drop retention and which expand

Retention is the most honest metric. It can't be spun with push notifications for long. It is impossible to buy discounts for the second month without a real product. Retention grows only when the user finds enough in the product.

VibeDesignMetrics and Design Analytics

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6/14/202617 min

North Star Metric: How to choose the top metric and why most people choose the wrong one

Spotify North Star has audition time. Airbnb has the number of nights booked. WhatsApp has the number of messages sent. Each of them has one number that says, "If that number goes up, we're moving in the right direction.".

VibeDesignMetrics and Design Analytics

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6/14/202618 min

Product Hierarchy: How to Link UX Solutions to Business Metrics

The designer redesigned the onboarding. Users began to pass it faster. The designer is pleased. The product looks at revenue - it hasn't grown. "Why did you even do that?"

VibeDesignMetrics and Design Analytics